Himalayan Bikes for Adventures

Today, Himalayan Natives is a rapidly advancing FMCG leader, with a presence in over 500 stores in India and the United States. However, this journey has not been one without obstacles. One of the first major challenges that Himalayan Natives faced was how to stand out in a giant industry that was saturated with food companies that were all trying to differentiate themselves. The founder’s vision of supplying the market with food products that were completely natural was the first step in differentiating Himalayan Natives from other food brands. All our products are ethically sourced from partners with sustainable practices and are free of manual intervention in the form of GMOs, pesticides, and preservatives. While these USPs helped set apart Himalayan Natives from generic food brands, what made the brand unique is our relentless effort to establish ourselves as a premium health food brand.

Strategic marketing activities and a keen ability to detect the target consumer’s needs and accordingly deliver have helped Himalayan Natives tap the growing market for healthy foods. As our society, in general, is becoming more conscious of their consumption habits and slowly shifting towards healthier options, we at Himalayan Natives are capitalizing on this increasing awareness, and catering our product range to meet these consumer needs. However, having a high-quality product was not enough. The second challenge we had to overcome was to move consumers from cheaper alternatives to premium-priced natural products, and here is how we tackled it.