Chevron owns this city's news site. Many stories aren't told

NPR's David Folkenflik reported this story with Miranda Green of Floodlight, a nonprofit newsroom that investigates the powerful interests stalling climate action.

RICHMOND, Calif. — Open flames shot upward from four smokestacks at the Chevron refinery on the western edge of Richmond, Calif. Soon, black smoke blanketed the sky.

News spread quickly that day last November, but by word of mouth, says Denny Khamphanthong, a 29-year-old Richmond resident. "We don't know the full story, but we know that you shouldn't breathe in the air or be outside for that matter," Khamphanthong says now. "It would be nice to have an actual news outlet that would actually go out there and figure it out themselves."

The city's primary local news source, The Richmond Standard, didn't cover the flare. Nor had it reported on a 2021 Chevron refinery pipeline rupture that dumped nearly 800 gallons of diesel fuel into San Francisco Bay.

Chevron is the city's largest employer, largest taxpayer and largest polluter. Yet when it comes to writing about Chevron, The Richmond Standard consistently toes the company line.

And there's a reason for that: Chevron owns The Richmond Standard.

"If you look at Chevron's website and you look at The Richmond Standard, a lot of the information is copy and paste," says Katt Ramos, a local climate activist. "They present a very skewed viewpoint that is bought and paid for by Chevron."

The site's very name evokes the history of Chevron, created when John D. Rockefeller's Standard Oil was broken up by federal trust-busters more than a century ago. The Richmond Standard prides itself on being the "number one source for local, community-driven news" about the city.

Around town, in coffee shops, an architect's office, at a Mexican restaurant, even at a waterside National Park Service site, the Standard is recognized as the main source of news about the city. It carries stories about charity drives and street closings. New bars and art exhibits. Youth soccer events and local concerts and safety initiatives.

Decades ago, the city relied on the Richmond Independent and the San Francisco Chronicle to report on the community. And then a pattern familiar across the U.S. unfolded. The Chronicle pulled back. The Independent got folded into a newspaper in nearby Berkeley, which itself shut down in 1984. Papers in other East Bay cities shriveled up. Now the city's news landscape is dominated by its major corporate force.

Markets where news outlets shut down are often called news deserts. The Standard has created something of a news mirage: Stories are told — but with an agenda. Facts displeasing to Chevron are omitted; hard truths softened. The company is seeking to get its point of view across and to convey that it can be trusted.

On a recent February night, a city council meeting focused repeatedly on developments involving Chevron. Not a single journalist attended in person — other than those for NPR and Floodlight.

The same San Francisco public relations firm that operates the Standard for Chevron runs a similar site about developments in the Permian Basin in West Texas and New Mexico, where Chevron has major business interests. It also runs one of the company's sites in Ecuador, where the energy giant has fought back decades of litigation.