Dermatologically Tested Skincare Solution

Did you know that by 2024, the predicted global spend in the skincare industry will amount to $180 billion? The beauty industry has seen rapid growth that’s only been accelerated by the pandemic. Skincare brands are striving to deliver excitement to their customers including customizing ingredients to suit their skin, creating clean, cruelty-free products, being transparent about ingredients and in their delivery and fulfillment services. One brand that has mastered this soon after their inception is Dot & Key.

and awareness. Skincare brands today are striving to deliver excitement to their consumers, including customizing ingredients to suit their skin, creating clean, cruelty free products, being transparent about ingredients and in their delivery and fulfillment services. One brand that has really mastered this soon after the inception is Dot & Key. Dot & Key has taken an unconventional approach to skin care, and they defined the idea behind their products as lifestyle needs that are often overlooked. And of course, they're out of the box formulations, clean ingredients and cruelty free products address skin care problems that we often overlook, and that makes them indispensable in our beauty cabinets. Today, I'm joined by Suyash Saraf, the co-founder of Dot and Key. Welcome Suyash. We're very excited to have him here with us today.

Fantastic. So Suyash, let's kind of jump right in by talking about just how Dot and Key came to be and the success you've seen in the last two years because a market like this in India is highly competitive and it's pretty hard to break in and consumer needs are constantly evolving. So tell us, what was the idea of starting a brand like this and how has the journey been so far?