What is PPC – Pay-Per-Click marketing?
Description
Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO (search engine optimization).
SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic (SEO).
PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).
Search engine optimization (SEO), is a method of optimizing a website’s content and structure to make it more visible to search engines. This is done by researching and using relevant keywords, optimizing meta data, creating quality content, and earning links from other websites. The goal of SEO is to improve a website’s organic (non-paid) search engine rankings and drive traffic to the website through organic search results.
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