What is Email Marketing? (Go4Database)

L'utilisation d'e-mails dans le cadre de vos efforts marketing pour promouvoir les produits et services d'une entreprise, et favoriser la fidélité des clients. Le marketing par e-mail est une forme de marketing qui peut permettre aux clients de votre liste d'e-mails d'être informés des nouveaux produits, des réductions et d'autres services. Cela peut également être un moyen plus souple d'informer votre audience sur la valeur de votre marque, de vous assurer qu'ils continuent à s'engager entre deux achats. Ce type de marketing peut également répondre à d'autres besoins. Grâce à Mailchimp, vous pouvez concevoir, développer et optimiser votre stratégie de marketing par e-mail afin d'obtenir le meilleur retour sur investissement.

If you want to grow your brand or sell your products, email marketing is one of the most popular and effective tools for marketing campaigns. This article will help you discover how email marketing and the use of promotional emails will help you grow your business. Additionally, it walks you through some tips to help you run a successful email campaign.

What is Email Marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services. It can help your customers discover your latest articles or offers by integrating it with your marketing automation efforts. It can also play a vital role in your marketing strategy with lead generation, brand awareness, relationship building or even customer engagement between purchases through different types of marketing emails.

A Brief History of Email

The very first email was sent in 1971 by a computer engineer called Ray Tomlinson. The message he sent was just a series of numbers and letters, but it marked the beginning of a new era of communication. Ray Tomlinson was also the first person to use the "@" symbol in email addresses.

In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send the first commercial email to inform people about a new product.

By the 1990s, the Internet had become commercially available to everyone. The way people communicated with each other began to change dramatically, and sellers discovered that email could be an effective way to promote their offering. The emergence of email marketing has also necessitated updating regulations; for example, has been adjusted to require an "unsubscribe" option to be included in all marketing emails.

Benefits of Email Marketing

Email has become a popular marketing tool for businesses in part because it nudges the user to take action in one way or another: the email will stay in the inbox until whether it is read, deleted or archived.

Email marketing also allows you to run A/B tests of a subject line or call to action to determine which message is more effective with email marketing software that can also be configured to easily send emails. Check out Mailchimp's to see all the email marketing options available.