Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.
Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.
Offer Quality Content and Services
Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should be optimized for.
Then focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.
Use Descriptive, Keyword-Rich Meta Tags
Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.
Make Your Site Easy to Navigate
Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.
For more help with white hat SEO:
Check out our complete guide to SEO basics.
Follow our 10-step SEO audit. You won’t get overwhelmed—we make it easy peasy.
Get a free SEO audit with the LOCALiQ website grader.
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