SEO Tips for Beginners : Full Guide

Backlinks: Backlinks are sometimes referred to as inbound and incoming links, and they are part of any off-page SEO strategy. Backlinks are created when one website links back to another — in the case of improving SEO, you want to have as many backlinks as you can. Backlinks show Google that you are an authority on a particular topic and essentially work as a “vote of confidence” from one website to another.

Site Architecture: Site architecture is “the hierarchical structure of your website pages. This structure is reflected through internal linking. Your website’s structure should help users easily find information and help search engine crawlers understand the relationship between different pages.” Google and other search engines take into account how well — or how poorly — your site is organized. The easier it is for a user to navigate, the higher it will likely rank.

Site Speed: Just as it sounds, site speed is “how quickly users are able to see and interact with content.” As we’ve mentioned before, the path between the user and your content needs to be as direct as possible, and speed plays an important role. If your site is slow to load, loads in stages or returns a 404 message (this is the worst case scenario), search engines will ding you for that. Optimizing search speed is an important element of good SEO and can mean the difference between ranking on page one and page two.

Schema: Another more technical aspect of SEO is schema. Schema is “a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. For this reason, schema markup has become a hot topic of SEO.

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