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Search Engine Indexing The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index.    This index is used at the final ranking stage. When a web page or piece of content is indexed, it is filed and stored in a database where it can later be retrieved. Most web pages that offer unique and valuable content are placed into the index. A web page might not be placed in the index if:   The content is considered duplicate The content is considered low value or spammy It couldn’t be crawled The page or domain lacked inbound links Top tip: You can check your indexed pages by typing ‘site:yourdomain.com’ in the search bar (see our example below). This will show you the pages showing up on Google. For a more detailed report you can look at the ‘Index Coverage report’ in Google Search Console. Search Engine Ranking

The third step is really the most important, and that is ranking. Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked.

There are more than 200 ranking signals that search engines use to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization.

Some examples of signals that search engines use to rank web pages are:

Keyword in title tag – Whether the keyword or a synonym was mentioned on the page and within the title tag

Loading speed – Whether the web page loads quickly and is mobile-friendly

Website reputation – Whether the web page and website is considered reputable for the topic being searched for

Backlinks - the quantity and quality of backlinks to a web page

Content quality and relevance - Is the content valuable and relevant to the website’s target audience?

Mobile friendliness - Are pages, content and images optimized for mobile?  

If you're looking for agency support in the areas of SEO, content marketing and paid media, get in touch with Neil Patel Digital