9 Core Elements of SEO : Read Now

As you move into the world of digital marketing and SEO, people will start throwing around terms and phrases that you don’t understand. With all that jargon, it helps to have a quick glossary of SEO elements and terms. Here are some of the most common:

Audience: Audience, sometimes referred to as the target audience, is “a group of consumers characterized by behavior and specific demographics. Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next.” Determining the target audience will influence nearly every other aspect of SEO.

Searcher Intent: This term is used interchangeably with user intent and audience intent, and it refers to the purpose of an online search. There are four types of searcher intent: 

Informational intent

Navigational intent

Transactional intent

Commercial investigation

Keywords: Keywords are “any search term entered into Google (or another search engine) that has a results page where websites are listed.” The term is slightly misleading, as a keyword can be a singular word or a phrase that has multiple words in it. Keywords are used by marketers to optimize website content to help sites and pages rank higher.

Meta Description: Meta descriptions get a bit more into the technical aspect of search engines, but they greatly influence SERPs. Meta descriptions are “an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.”

Content: Just as it sounds, content is any text, audio or visual material that appears on your website. Believe it or not, all of those components can be improved with SEO tactics. Content is king is an overused phrase in the world of digital marketing, but it’s actually true. Content is the main ingredient of any website, and it should be the central focus of SEO strategy and improvements.

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