36-year-old brought in $77,000 in passive income from Etsy in 2023—she spends ‘5-10 minutes’ per day

After years of building out her successful Etsy store, Rachel Jimenez is now focusing her efforts on other projects. The store features printables like Elf on a Shelf games for Christmas and has made six figures in passive income in past years. She founded it in 2019.

Etsy brought in $77,000 in passive income in 2023, with Jimenez working just “five-to-ten minutes” per day or so checking messages, she says. That, plus some of her and her husband’s other moneymaking efforts made her realize she could start being pickier about her projects.

In considering her “now what,” Jimenez realized she wanted to focus on projects that could both “have a bigger impact and help people,” she says, like her blog and newsletter.

Here’s how the 36-year-old is sharing her wealth of knowledge and building out her content, including how much each venture brought in last year, pre-tax.

In early 2023, Jimenez released a virtual course about positive psychology and its ability to bring about success, “Optimize Your Life Academy.” That brought in about $12,250 in 2023 altogether.  

She publicizes it through various online efforts like email blasts and a free webinar she released. “I still have that funnel setup,” she says. “And so it’s still bringing leads in and people are still buying the course.” She charges $297 for it.