Sky Sports agrees new deal with Women's Super League

200.00 Dollar US$
April 11, 2024 United States, Iowa, Afton 12

Description

Sky has agreed a one-year extension to show up to 44 Women's Super League matches - more than any other broadcaster - for the 2024/25 season


 


Sky Sports first secured the rights in 2021, signing a three-deal alongside the BBC, and has now renewed terms.


 


Since 2021, viewing on pay TV has increased four-fold. Each season on Sky Sports, fans have watched in record-breaking numbers, with the Manchester derby on 23 March 2024 achieving a peak audience of nearly 600,000 and an average audience of 485,000.


 


Sky Sports Managing Director Jonathan Licht said: "It's a hugely exciting time for women's football in this country.


 


"Extending our partnership with the Women's Super League with more matches than any other broadcaster is fantastic news for Sky Sports customers


 


"Audiences have increased hugely over recent years and we're proud of our contribution to the growth of the game and women's sport more broadly, showing 70% of all live action last year on our channels."


 


The WSL on Sky Sports sits alongside the broadcaster's domestic football every season, including 128 of the best matches from the Premier League, more than 1,000 EFL fixtures including every game from the League Cup, and the biggest games from the SPFL and SWPL.


 


Man City are currently top of the WSL with reigning champions Chelsea in second, three points behind but with a game in hand.


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