Anecdotes and Practical Takeaways

Are you an experienced trainer or coach who’s worked with hundreds, if not thousands, of people over the years? Why not share your experience with a larger audience and sprinkle each story or anecdote with a practical takeaway or actionable tip? For example, let’s say that, despite how hard you tried, you couldn’t get one of your clients to perform the conventional deadlift with proper form. Maybe you tried mobility and warm-up routines to help them loosen up and get into the correct starting position. But then, you switched to the sumo stance, and it all clicked for them. Their starting position was almost ideal from the start, the movement pattern looked far cleaner, and they were more comfortable with that variation. Share your story with people and open a discussion on sumo and conventional deadlifts. That simple anecdote could be the foundation of a helpful blog post.   

As an extension of the previous point, you can also produce content that largely focuses on clients’ stories, struggles, and transformations. Explain how you’ve helped them reach their goals and ask them to write a few words or record short videos about their experience working with you.

The advantage of creating such case studies is that prospective clients get a better idea of how you can help and what the coaching process might look like. Plus, you would regularly display social proof, making people more interested in hiring you. 

You can also use parts of these case studies as opportunities to create helpful content on various topics. For example:

• “How John overcame his binge eating tendencies (and what strategies helped)”


• “How Abby added 50 lbs to her back squat (copy her training split)”


• “An in-depth look into Matthew’s 100-lb weight loss transformation (and what both of us learned)”

While cookie-cutter workout solutions rarely work well for the average person, they still offer value. For example, even if someone doesn’t use a specific workout, they can take it as inspiration and create something for themselves.

Alternatively, people can modify a specific workout to fit their needs. The recommended volume may be too much or too little for them. Or perhaps they dislike a particular exercise you recommend.

Either way, they can take the routine and make it their own by modifying specific variables. You could generate hundreds of fitness blog post ideas in that area.