What is the history of Mamaearth company?

In keeping with  Mamaearth's strategic future plan, the company will differentiate itself from other companies that continue to prioritize online sales by focusing on offline sales to drive its next phase of growth.

The company acknowledges the evolving journey of every brand and positions Mamaearth, as accessible both online and offline, as actively seeking the next wave of consumers.

"Every brand goes through a journey. For Mamaearth, which is now present online as well as offline, the focus there is to find the next set of consumers. The reality is that 80% of the transactions within the beauty and personal care segment are still happening offline, and hence, that's going to be the largest driver of growth for us, said Ghazal Alagh, Co-Founder."

This strategic shift aligns with  Mamaearth's recognition of the significant role offline transactions continue to play, constituting a substantial driver for future growth within the beauty and personal care segment.

The Mamaearth company is an Indian unicorn brand and is based out of Gurgaon, Haryana, India. It was founded by Varun and Ghazal Alagh in 2016 to provide toxin-free, natural baby care, skincare, haircare products, and more for babies and everyone else.

In the recent decade, the cosmetics sector has seen a steady increase, as individuals become more concerned about their well-being with each passing day. The changing trend has also attracted several new participants to the market; the cosmetics industry is congested, but a few companies have managed to get to the top and establish a reputation for themselves. One such prominent company is Mamaearth, the company that produces organic products made in a natural way with natural components that are devoid of toxins and other contaminants 

Mamaearth's journey began in September 2016, when Ghazal Alagh and Varun Alagh founded the company. Mamaearth is headquartered in Gurugram. Mamaearth has established itself as a viable cosmetics brand with the American Made Safe Certification, the first nontoxic mark for products currently in use.