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Description
KOLKATA: Emami Limited has roped in actor Bipasha Basu as brand ambassador for its BoroPlus brand. The company will initially start with its new BoroPlus range of face wash.
The BoroPlus brand already boasts of two more brand ambassadors, Amitabh Bachchan and Kareena Kapoor Khan. BoroPlus Antiseptic Cream is backed by the combined star power of Amitabh Bachchan and Kareena Kapoor Khan, while Kareena also endorses BoroPlus Advanced Moisturizing Lotion.
Emami Ltd director Priti A Sureka said Emami has already been associated with Bipasha Basu for its Vasocare brand. “And now with Bipasha joining the BoroPlus brand, it will give a big boost to the brand image,” she said.
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