dsmnbjkwegfuqefiktegvfkmige

Sure. So basically, about two and a half years ago, my wife and I wanted to do something very fresh and very interesting and we are racing with ideas. We suddenly came up to a point where we thought, let us think about things that we want, but no one's really fulfilling those for us. And that's the best point to start with for, for any sort of development or any sort of company. We realized, for example, I have a very dry hands. So I always found a hand cream but I never found a hand cream with sanitizer. So we thought that, let us point that and write that down and we will probably find something. So we decided to do something we couldn't find anywhere in India and we couldn't find any product globally for something like this. And we realized, there you go, where we see an opportunity so we can definitely make one of those. My wife is a swimmer, she she used to always have tanned skin after her swim and her hair used to be really frizzy. So we realized that there had to be something made, that there should be something that's made for dry, tanned skin after the swim and frizzy hair which stays after the shampoo. So we noted that down and like this, we needed about 50 different skin issues that we came across and we listed them down and we realized that the world is full of gaps. So let's fulfill it. And that's how we came up with the first set of products fulfilling these needs. And we went to market and we thought online is the only way going because we are online only and we can target this niche segment and hopefully people would like us. And that's how Dot and Key was born 2.5 years ago. Our name doesn't change what we do, right? We identify the tiny dots, our skin issues, and we provide the key or the solutions to these issues. And that's what I think you did. And that's that's how we got into this. Akshara That's funny, because that was going to be my next question, because I was curious to understand how the name Dot and Key came into the picture - that makes complete sense. And I think you pointed out something really interesting. You talked about most beauty brands today are just selling you a product. But I think what's different about your story is that you found a gap for something that you experienced personally, which is why you felt like this was something that would be on the market. And I think that's really important because very rarely do brands listen to the problems of consumers and actually formulate things for that. So that's probably why you didn't also find what you were looking for early on, and that's how you came to realize that there were so many gaps. Yes, that's really interesting. So today, the beauty industry is somewhat a saturated market globally, but in India it's slightly different because I think, like we talked about, consumers are starting to be a lot more aware. They're starting to make smart choices, do research about the ingredients that are put in their products. So I wanted to kind of understand, you've been able to capture shoppers attention, and that's such a mammoth task because you've built a strong online presence since you launched. You have over 100,000 followers on Instagram.