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Digital music trends continue to grow and have become an integral part of modern life. Now, musicians can also connect with listeners globally in an unprecedented way. One of the main factors in this transformation is the presence of social media platforms, such as TikTok. The popular short video sharing platform has become a progressive force in the music industry, changing the way in which popular songs are discovered, consumed, and go viral. One aspect that sets TikTok apart from other platforms is its unique approach to music content. On social media now, songs can not only be listened to, but also collaborated with creative content. This is an opportunity for musicians and even content creators to reach a wider market segment.

“ Digital music on TikTok has now developed very far, and the most significant thing is the emergence of new talents in the music field. "For example, disc jockeys (DJs), acoustics, even well-known bands that are seen quite often live on TikTok," said the content creator who relies on TikTok as a means for his work, DJ Luna, in a release received by Kompas.com, Sunday (21/ 4/2024). The development of digital music has also made it easier for DJ creators, like Luna, to access various types of music and samples to use in their work. With a wide choice of music streaming platforms and digital music stores, DJ creators have access to millions of songs from a variety of genres, also allowing them to create unique and exciting new music mixes.

There are still challenges Even though it looks easy, competition to get loyal listeners also has its challenges. On the TikTok platform, not all music content from DJs can penetrate for your page or FYP . According to DJ Luna's experience, the key to FYP content is consistently following trends and when to upload videos. "From my experience, so that the content continues to be FYP, follow Indonesian songs that are currently trending, then create them for the appropriate duration, not more and not less. The upload time is also very influential. "So far, (my experience, content) is definitely FYP if you upload it around half past 6 in the afternoon and upload content at least once a day," added Luna, who has just won two plaques for "The Excitement of Sharing Ramadan" from TikTok.

Luna also agrees that competition among DJ creators is tight. Considering that many people are trying to get attention on social media, DJ creators need to have uniqueness and creativity in their work. “We have to think positively, innovate and remain humble. Then the most important thing, be mentally strong. "Advice for new creators, don't forget to continue to be enthusiastic and have character and continue to work without bringing other people down," he said, giving tips. With the continued development of digital music, Luna predicts that many DJ creators will appear on TikTok and other platforms in the future. This can create a variety of new opportunities for individuals interested in exploring the world of music and digital creativity, alongside challenges. "Personally, in my opinion, TikTok is very helpful in channeling one's talents or hobbies in music or other fields. "People from regions or not from big cities also have the opportunity to become famous easily, as long as they have their own talents and characteristics, and prioritize positive and educational content," said DJ Luna, who currently has 125,000 followers on TikTok.

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