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Fitness challenges are a fantastic way to provide workout ideas for your audience, help people stay on track with their fitness goals, and engage with your following on social media platforms. 

Challenges engage your current clients, help you sign new ones, and foster a sense of community. In addition to pushing people to work hard, challenges provide structure and take the guesswork out of the equation. There are clear goals, and people know exactly what they must do daily.

Also, participating in each challenge shows people you walk the talk and aren’t just an observer on the sidelines. This shows people your commitment to fitness and turns you into a real leader.

Trends come and go, and new things happen all the time. Why not capitalize on that by discussing the new stuff in the fitness industry and giving your unique take? 

You can discuss new diets, supplements, workout plans, gym gear, events, etc. For example, there was a huge scandal near the end of 2022 involving a popular Youtuber and TikToker. 

Countless people covered the scandal, and many shared their two cents on the matter, providing helpful tips for their audience on how to avoid scammers. 

One person who produces such content is Derek from MorePlatesMoreDates. He’s built a successful fitness brand by often talking about other people.

Are you passionate about strength training and are interested in everything related to muscle growth? Have you coached numerous people successfully? Are you knowledgeable on human physiology, biomechanics, proper technique, and muscle activation?

If so, take your knowledge and expertise and become the go-to person in that niche. Write fitness articles, create videos, and publish them on your social media pages. 

Talk about optimizing training form, modifying exercises, progression, workout splits and schedules, establishing a mind-muscle connection, and everything related to the topic.

Choosing this niche can be particularly beneficial if you want to transition to online personal training because your audience would see how much expertise you have in the area.