News Site Search Engine Optimization and Google News
Description
News Site Search Engine Optimization and Google News
Google has policies for news known as the Google News Initiative. SEO experts will realize they overlap with an essential SEO principle: E-A-T. E-A-T is short for Expertise, Authoritativeness, and Trustworthiness.
Since Google wants only the best experience for its users, they ensure that news publishers post content that delivers accurate information. Here are some examples of Google News’ policies warning publishers to do the following:
Avoid posting misleading content;
News content must be transparent (ex., Have clear publishing dates, have information about the author and publisher, etc.); and
Advertisements and sponsored content shouldn’t exceed the news content, etc.
Thus, for higher rankings on search results pages, you must use the SEO best practices for News Sites. For example, it’s important to use appropriate keywords to come up with specific news content. Additionally, it’s essential to examine Google’s 200 ranking factors, which have a say in your rankings.
However, here are some of the most effective SEO strategies for news publishers:
SEO Best Practices for News Websites
Keyword Research
For any news website looking to rank on SERPs, you must identify relevant keywords through keyword research for your news site. You should optimize your top stories and other content with the appropriate keywords or -phrases readers search for.
News publishers can find relevant keywords with Google Trends, Semrush, and other SEO tools. Ensure that you consider the time, details, and relevancy of the keywords to provide timely and accurate news stories. You can even utilize Competitor Keyword Research to gain even more readers.
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Then, when doing keyword research, it’s best to find specific, long-tail keywords to use in your content. Longer keywords will have less competition and more engagement!
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