9 Tips for Local Marketing on Mobile

According to a recent report, 47% of small shops are struggling to stay up with mobile marketing trends. Here are 14 helpful strategies for local marketing on mobile.

Tips for Local Mobile Marketing:

Master the Basics:

"Before you launch a marketing campaign, make sure everything is tight by looking at all those things, including pictures and logos," advises Marty McDonald, co-founder and chief strategist of the Philadelphia marketing firm Bad Rhino. McDonald recently shared some local mobile marketing tips for small businesses in an interview with Small Business Trends.

Localize Your Content:

A major component of local marketing is concentrating on what makes any given place unique. Having said that, you must ensure that the content you promote emphasizes this.  

Search engines can also associate your company with a particular location by, for instance, publishing a blog article listing the top five eateries in that area. This holds true for any type of content you handle.  

Verify Your Ability to Respond on Mobile Devices:

With their smartphones, your customers want to make purchases, write reviews, and get in touch with you. You must have the appropriate technologies and be prepared. It helps to make sure your website is responsive.

Activate Mobile Payments:

Verify whether you can accept payments with a mobile device. Small businesses must adapt to the changing preferences of consumers who are increasingly comfortable making purchases using their mobile devices. Here, you can find a variety of alternatives ranging from more recent additions like Apple Pay to more established options like PayPal.