Who is the CEO of MAC Cosmetics?

The company was created as a result of what Jeff Bezos called his "regret minimization framework" – to avoid regretting, in his old age, not having tried to participate in the emerging internet with his own startup.[5] In 1994, Bezos left his job as a vice president at D. E. Shaw & Co., a Wall Street firm, and moved to Seattle, Washington, where he began to work on a business plan[6] for what would become Amazon.com. On July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc.[7] After a few months, he changed the name to Amazon.com, Inc, because a lawyer misheard its original name as "cadaver".[8] Bezos selected this name by looking through a dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world.[9] Additionally, a name that began with "A" was preferred because it would probably be at the top of an alphabetized list.[9] Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."[10] In its early days, the company was operated out of the garage of Bezos's house on Northeast 28th Street in Bellevue, Washington.[11]

Controversy arose in September 2010, over the anticipated release of the MAC Rodarte collection, a collaborative effort with the fashion label Zara Rodarte, based on the border town of Ciudad Juárez. The city had been plagued by violence against women including hundreds of female homicides. MAC first changed the names of Juarez-related products and eventually pulled the line before distribution,^[10] and instead set up a charity which raised over $3 million in two years.^[11][12]

MAC Cosmetics store in Westfield Carousel shopping centre in Western Australia

In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration with the estate of Selena Quintanilla Perez. A petition on Change.org proposed the idea of this collaboration to MAC Cosmetics.^[13] Selena's sister, Suzette Quintanilla, worked with MAC to create a collection that represented Selena.^[14] The collection sold out within hours not only at MAC stores, but also at other retailers that carried the collection such as Nordstrom, Bloomingdales, and Macy's.^[15] Due to the high demand for this collection, MAC restocked the collection in December 2016.^[16] Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity collection in cosmetics history.^[17]