rhjgkerfgkigkigfkevkgigifg2ikf

The idea here is that people generally do research before spending money on products or services like personal training. You can provide content that helps them learn:

• What personal training is


• What they can expect from it


• What’s expected of them


• How much it costs


• What the benefits are

There are plenty of fitness blog topics you can cover. 

You can also blend in client testimonials where it fits the context. For instance, if you’re talking about a particular benefit of personal training (say, the accountability factor) and have a video testimonial from a happy client talking about the same topic, include it to add credibility.

Discussing personal training topics is particularly beneficial if you want to get clients. You can more naturally pitch your services because it fits the context of the content.

Question and answer (Q&A) segments are another great way to engage with fitness enthusiasts, grow your audience, gain credibility, and generate content ideas.

Each question provides insight into the struggles people face on their fitness journey––some of these will be obvious, but others might surprise you. Each question presents an opportunity to educate your audience through a brief response or an entire article or video.

You can also generate social media post ideas from these questions. For example, check out Pheasyque on Instagram. Eugen breaks down various fitness topics in several slides, each including written text and illustrations.

Have live sessions on social media platforms or gather people’s questions and answer them on video, in a blog post, or in a fitness email newsletter.

Sharing your fitness journey can be a fantastic way to build trust with your audience. First, your followers will likely want at least a glimpse into your life: how you eat, train, and recover.

Second, sharing your process shows people that you’re not just a content creator––you actually put in the work every day to better yourself.

Third, showing people how you do things can provide actionable value for them. You can teach people how to weigh their food, warm up before training, eat better while outside, and more. 

You can also talk about mental health and what tactics you use to keep stress at bay and lead a more fulfilling life.

So, the next time you decide to pursue a goal (say, lose weight), why not document the process and publish it for people? Share your food journal, talk about your training (and how you’ve modified it while dieting), and discuss anything else that could be interesting or helpful.