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The difference between SEO content writing and content writing is that SEO content writing is designed to leverage search engines to fuel the discovery of your content. In comparison, content writing is content only created for humans to read. If you felt like the above was written by a robot, and for a robot – you’re right. It’s a classic example of a paragraph created for SEO. I can almost hear my Google home mini spitting that out as a response to a question. It isn’t exciting, but it gets to the point. I’ll make the rest of the article more “by a human, for humans.” But my first statement is correct. SEO content is written to leverage the code of search engines. But that’s social content leveraging the platforms’ algorithms. When I talk about regular content, I talk about blog posts with zero keyword research. They’re written for a human reader, and if Google finds some keywords, great. But that’s accidental. Regular content is a brave thing to create. It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. It might be your ideas, theories or passion. In contrast, SEO content has a purpose – to rank. The simple idea is that you’re writing this for search engines and humans. You’re ranking the content so the content can be discovered via organic search. Unless the content is written only with search engines in mind, you’ll struggle to have your content discovered.  Does that make SEO content better? No. As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. Okay, so you have two types of content. We’ve seen that one leverages search engines. But what does the regular kind of content leverage? Humans. In particular, human attention and human interaction. Content for search engines tries to do this. Arguably, that’s the fundamental skill of an SEO-focused content writer – trying to write content that is loved by both search engines and humans. And it’s a real challenge. On the other hand, content writers are not concerned with these things. They share ideas, news, thoughts, opinions and information of use. Unconstrained by the needs and wants of search engines, a certain freedom allows them to focus on one thing, to change the reader’s emotional state. That state might be that they feel that: Their ideal future can be realized. Their goals are closer. They aren’t failing as parents. Life can be better. Their business can succeed. Be it entertaining or educating. Angering or mind-altering. Great content makes emotional change happen – and it can be powerful. But which type of writing is right for your business?