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Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your content seem less credible and authoritative.

A 2020 Search Engine Journal study found that the clickthrough rate for websites in position one on the SERP is 25%. This number drops drastically to 15% for websites in position two and then down to 2.5% for websites in position 10. When you get to page two of Google, that number gets even lower.

This means that if your website is not on the first page, there’s a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads, and ultimately, revenue.

Your next best option is investing in advertising to get those users to your site. But that costs money, and if you’re on a tight budget, why not invest time in SEO writing? It’s free and will likely bring you traffic for much longer than a campaign would.

Keyword optimization is all about strategically using relevant keywords and phrases in your content to boost its visibility and ranking. This aspect of SEO is super important because it helps search engines better understand your content, thereby increasing the chances of it appearing in relevant search queries and attracting organic traffic.

To select the best keywords, you’ll need to research and identify what exactly your target audience is looking for and align it with your content’s topic. Finding the right balance between incorporating keywords in a way that makes sense to readers and satisfies search engine algorithms is key.

We’ll go more in-depth about how to find keywords and how to disperse them throughout your content in the tips section.