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Sharing your story is more of a one-off thing you can and should do. The amount of helpful information and practical takeaways you can extract from your story is limited, and people would grow tired of hearing the same thing multiple times.

That said, talking about your fitness journey, the roadblocks you’ve had to overcome, and your successes can be a great way to appear more human and engage with people in a similar situation. 

Like fitness gear, you could write or make videos about software and apps. New software comes out all the time, and there are hundreds of fitness apps to talk about.

The advantage of writing about software and apps is that gaining access and testing things for yourself is easier. Even paid apps and software come with free trials. In contrast, reviewing squat racks, barbells, weight plates, adjustable dumbbells, and other equipment can be trickier because it’s harder to access.

Speaking of software, check out Hevy Coach if you want an all-in-one platform to train your clients. The platform makes it easy to write and deliver workout routines to clients, track their progress, make adjustments when necessary, and more, all from a single dashboard.

Like software, apps, and fitness gear, new research comes out all the time, and there are countless studies dating back decades, which means you will always have fitness blog ideas. 

There are a few drawbacks, though:

1. Most journals require a subscription to access, which means you must pay to gain full access to the latest research.


2. Scientific papers are often incredibly dry and tedious to go through.


3. You need to understand statistics, testing methods, human physiology, how research is conducted, bias risks, and more to break down papers and come up with accurate takeaways.

Using satire and humor in the right amount can be an effective way to build a fitness brand people love. Take the Buff Dudes on Youtube as an example. They mostly share information that helps their followers reach various fitness goals––from fitness-friendly recipes to workout tips and instructional videos, there is a lot you can learn.

However, some of their most popular videos are skits and short movies that make fun of gym culture in a light and friendly manner. For instance, their most popular video, with 44 million views and counting, is titled Gym Wildlife. It portrays the various gym stereotypes in a wildlife documentary style.

Noel Deyzel is another famous example. He exploded in popularity over the last couple of years with light, humorous, and informative Youtube shorts.