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BUSINESS GROWTH•SALES AND MARKETING 19 Fitness Content Ideas to Kickstart Your Blog November 3, 2022 Team Trainerize So you want to start a blog? Hooray! Blogging is a great way to grow your audience and to keep your business relevant whenever someone googles fitness-related topics. Consistent blogging will also help you attract new followers and grow your business as a result. But, where do you start when it comes to generating enough fitness content ideas to keep potential readers interested and engaged —Especially in an industry where trends are constantly changing?! To help kickstart your creativity (and your blog) we’ve come up with 19 Fitness content ideas to get you started. But, before we dive in, here’s our top four tips to keep in mind before you even sit down to write. 1. Know your niche We know we’ve mentioned this one once or twice, and for fear of sounding like a broken record, we’re putting it out there again. Before you write a single piece of content on your blog or socials, it’s important to know your niche. Why? Because it’s the key to ensuring that you’re writing content that your clients or potential clients see as valuable and useful in their fitness journey. So, decide what unique value you have to offer people and then match your services to your niche. TZ Tips: Try coming up with someone you know or have met in the past who fits your target market. Keep that person in mind every single time you sit down to write a piece of content. Always ask yourself if what you’re writing is relevant to that person. This will help you determine whether your message is serving your niche.  Build top-notch client relationships FREE GUIDE: The Ultimate Guide to Client Engagement DOWNLOAD NOW  2. Know your voice One of the keys to regular blogging is to use a consistent tone of voice. Your tone should match the one you use across all your marketing channels. Before you write your content, take a minute to decide how you want your tone of voice to come across in your writing. Do you want to take a casual approach, or is more of a formal tone your style? No matter what you choose, our top recommendation is to let a little bit of your personality shine through. 3. Understand the basics of SEO You don’t have to be an SEO (search engine optimization) expert, but having a basic understanding of how SEO and keywords will help you get noticed on google and other search engines when people search up questions and topics related to fitness.  A great place to start is to type a fitness topic in the google search bar. Once you do, other search terms will automatically populate. You can then type those phrases into your search bar to see what kind of articles and content rank at the top. 4. Plan your content strategy Plan your content strategy for six months to a year. Ask yourself what topics you’ll cover and how frequently you’ll post. Planning ahead makes things so much easier when you get stuck or don’t know what to write about. Your content strategy doesn’t have to be a 100% set-in-stone plan, but we highly recommend developing a few main writing categories that you know you want to talk about consistently and then start brainstorming under each.  19 Fitness Content Ideas to get you started Coming up with new blog post ideas is challenging for even the most skilled writers. Try tackling these 19 fitness content ideas to get your writing started.  # 1 Tell your story  People who follow your fitness brand do so because there’s something they like about what you offer. As a result, they want to feel connected and learn from you. Let them know who you are and how you started because your journey might inspire them to kickstart their own. #2 Write about fitness gear  The possibilities are endless when it comes to recommending fitness gear. You can talk about anything from what weights or mats you recommend to your top recommendations for equipment to set up a home gym. #3 Give fitness clothing recommendations Do you have a favorite workout apparel company or clothing brand? Share your love of your favorite outfits, from pants to workout bras and everything in between. # 4 Share your weight loss tips Help people achieve their fitness weight loss goals by giving them your top tips for losing weight in a healthy and safe way. # 5 Post your favorite workouts  Help people meet their health and fitness goals by posting your favorite workouts.