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Check with seller
April 13, 2024
United States, California, Alhambra
7
Description
- User-generated content. Some companies post user-generated content (like testimonials or reviews) to their websites. User-generated content encourages purchases through social proof, the phenomenon in which people choose a course of action by mimicking the actions of others.
- Case studies. Business-to-business (B2B) companies often use case studies to show their product or service in action with a particular customer. These typically examine a particular customer relationship and show how a product or service helped that customer solve a problem or reach a goal.
- Downloadable content. Some companies will make long-form content (like ebooks and whitepapers) available for download in exchange for your contact information—this is known as gating content. Downloadable content is popular with B2B companies, but it can also be effective for B2C ecommerce companies, as long as the content provides specific value that isn’t readily available through online sources. For example, an ecommerce brand that sells boutique tonic water and ginger beer might offer a downloadable introduction to mixology ebook that includes a section of recipes featuring the company’s products.
- Help center content. Help center content answers common customer questions and helps customers navigate any potential problems. It can increase customer satisfaction and reduce the burden on your customer service team. For example, if your customers frequently struggle to find the On button for your product, including instructions in your FAQ section can limit customer frustration and reduce the number of people who contact you for help.
Check with seller
May 3, 2024
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