What does web traffic mean?

Definition of website traffic:
Website traffic refers to the volume of users visiting a website. How many people visit a website will depend on the website’s purpose, the visitors’ own goals, and the way in which they discovered the site.

Servers monitor website activity and register whenever a page receives a visitor (known as a ‘hit’). One visit to a site, which may involve browsing multiple pages and taking actions, is a ‘session’.

Traffic is considered crucial to determining a website’s success. Of course, someone creating a website as a personal hobby (e.g. a blogger sharing their travel experiences) may not consider their traffic important. But for businesses and organizations, understanding website traffic and identifying ways to improve it is fundamental for consistent growth.

Why is website traffic important?

1. Website traffic leads to conversions:

Effective internet marketing strategies aim to attract a qualified audience and turn it into sales. You want to have high conversion rates to help boost your sales potential.

2. Earn loyal customers with repeat visitors:

Buyers frequently stick with brands they are familiar with and confident in. Remind those loyal consumers to purchase from you by keeping them updated about your offerings.

3. Qualified traffic vs. random traffic:

In 2014 bots contributed to 56% of all online traffic, and when it comes to smaller websites, that number can jump to 80% of website traffic. There are many methods to increase the number of visitors to your website, but if this traffic isn't qualified, you'll probably notice a sharp decline in conversion rates. You need to use an internet marketing plan to draw in qualified traffic that lines up with your customers' intentions.

How to increase website traffic?

You can increase traffic to your website by:

Being more active on social media and engaging followers with quality content that encourages them to click through to your website

Creating video content across YouTube and social media to increase visibility

Enhancing your SEO campaign to increase your site’s ranking and attract more visits

Using automated email marketing software to engage your contacts with discounts and offers, which can drive traffic to your website