Cinemas play a large part in the advertising business. Advertisers know full well that movie cinemas offer a dynamic medium to showcase their products. The venue provides a distraction free environment as much of the attention is focused on the big screen.In addition to this, the behavioral patterns of movie goers have already been scrutinized by industry experts to come up with effective ways for cinema advertising . Predicated on research, the next information reveals how people watch advertisements in cinemas:� Moviegoers don't mind advertising in the cinemas.A recent study demonstrates advertising in the cinema is widely accepted. Two thirds of movie watchers agree when they are asked "movie goers don't mind advertising in the cinemas". For teenagers between 12-17 years and adults between 18-24 years, the agreement to the statement was even higher at 71%. For mid adults between 25-54 years old the agree rate was 62%, and for the the elderly aged 54 years and above showed 59%.In spite of what is being reported by the mainstream press, the analysis implies that moviegoers don't mind viewing advertisements in cinemas.� The increase of advertisements in the cinema is generally accepted.As advertisers take the chance to showcase their products in the cinemas, an increase of advertising time has been noted during film showing. To learn if this had a poor or perhaps a positive effect amongst moviegoers, determining the frequency of movie attendance would reveal the impact.Based on statistics, 80% of moviegoers in america say that cinema advertising isn't a hindrance with their favorite pastime activity. The respondents also say that the frequency of these movie watching activity is approximately 2-3 times a month. 77% of those who watch movies monthly say that advertising in cinemas is OK and acceptable. 54% of these who watch movies 4-5 times per year say that commercials in the movie houses are acceptable. No more than 12% who rarely watch movies say that advertising in cinemas aren't acceptable. This shows that cinema ads are not a hindrance with their pastime activity and most of them say it really is generally accepted.� 1 / 2 of movie watchers find cinema ads more interesting than TV ads.The study that led to this conclusion is quite interesting considering that a lot of the commercials shown in cinemas are in fact also from TV ads. Unlike TV ads where viewers tend to be passive when watching a commercial, cinema ads carry a great deal of impact when viewed by moviegoers. The reason for the reason being most cinema ads are shown prior to the film. This is the fairly new practice for cinemas in america. But for some countries beyond your US, it has been going on for many years.As the anticipation increases for a movie watcher to view the upcoming featured movie, showing a commercial before the film is really a perfect time as most viewers are more alert and thinking about what they see and hear. This leaves a greater impact on the minds of the moviegoer. A commercial that is shown many times on TV will more likely be remembered when viewed in a cinema before the mo